Caffeine 2.0: How the 'eat your coffee' movement is getting it right
Happy spring!
It started slowly. First I noticed a few caffeine-bite products with clever names (VERB caffeinated energy bites; Eat Your Coffee caffeinated snack bar; Awake energy granola bars, etc.), and then it became a THING. As a coffee-lover, with a seriously caffeinated lifestyle, I personally like Wild Ophelia cold brew caramel latte bites. Think New England fudge meets morning coffee and Brach’s caramel, with a nice buzz---a little piece of caffeinated heaven.
The market for caffeinated food is not entirely new---there have been coffee- and/or caffeine-infused foods around for a while, but now there is a whole new level of caffeine awareness, as well as a lot of clinical evidence to confirm that caffeine is not only stimulating, but also health-enhancing.
What the data says about caffeine According to researchers at Stanford, caffeine makes people healthier on a molecular level. They looked at the health of two cohorts of adults over time, including a healthy group of 20- to 30-y…
It started slowly. First I noticed a few caffeine-bite products with clever names (VERB caffeinated energy bites; Eat Your Coffee caffeinated snack bar; Awake energy granola bars, etc.), and then it became a THING. As a coffee-lover, with a seriously caffeinated lifestyle, I personally like Wild Ophelia cold brew caramel latte bites. Think New England fudge meets morning coffee and Brach’s caramel, with a nice buzz---a little piece of caffeinated heaven.
The market for caffeinated food is not entirely new---there have been coffee- and/or caffeine-infused foods around for a while, but now there is a whole new level of caffeine awareness, as well as a lot of clinical evidence to confirm that caffeine is not only stimulating, but also health-enhancing.
What the data says about caffeine According to researchers at Stanford, caffeine makes people healthier on a molecular level. They looked at the health of two cohorts of adults over time, including a healthy group of 20- to 30-y…