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Showing posts from October, 2012

Big News From Green Mountain Coffee---in Philadelphia and Beyond

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Big news from Green Mountain Coffee, widely recognized for their incredible beans and blends and their role as the #1 fair trade coffee purveyor in the world. They are in the process of introducing their new blends for the Keurig, including the Focus Blend, a medium roast coffee that is supplemented with 50 mg of L-Theanine per 8-ounce serving. In fact, I had a chance to try it today at the 2012 Food and Nutrition Conference, which is being held in Philadelphia. 
Green Mountain proudly proclaims the ingredients of its success---first integrity and unassailable business practices---and then the perfect admixture of high-mountain growing spots, warm soil and gentle tropical rains. And then of course there is that technically informed approach to roasting and brewing so that each cup of Green Mountain coffee achieves the perfect flavor, body and acidity.

But it turns out there is one more element---market research. That’s right; the hard-working folks at Green Mountain Coffee used focus…