Coffee Trends 2022: Got Alt Milk? Going Bulletproof?
One of the major predictions about coffee-drinking in 2020 was that nondairy coffee “creamers” would become a big thing. Well, it happened. Between 2020 and 2021, there was a significant surge in consumption of nondairy “milk", including almond, coconut, oat, soy, and cashew milk. According to Morning Consult, 67% of the adults in the United States have tried nondairy milk and 1/3 drink it on a regular basis, though only 12% actually have it at home in their fridge. I am part of that 12%, I’m happy to say. I am a fan of oat milk---though I have not yet developed brand loyalty. In addition, there are differences in alternative milk (alt-milk) consumption based on generation and politics. Overall, 12% of Gen Z, 37% of millennials, 24% of Gen X, and 27% of Baby Boomers drink alt-milk. As for politics, 35% of liberals and 30% of conservatives drink alt-milk. Coffee chains and cafes have been huge drivers of the significant uptick in nondairy milk consumption, and the trend is co