Who is Juan Valdez and why I drink instant coffee
Instant coffee gets a bad rap. But like it or not, instant coffee---a freeze-dried, powdered concentrated form of coffee--- is coffee. And like other types of coffee, it is full of antioxidants. The obvious downside for many people, however, is that instant coffee has a different flavor profile than traditionally brewed coffee. But that does not mean that it can’t be good. In fact, there are now second- and third-generation instant coffees that have gained a following. However, this post is NOT about the most au courant instant coffees. This post is about an old-school, first-generation instant coffee. Specifically, Juan Valdez Café instant coffee (which I recently received as a gift from good friends). The Juan Valdez Café brand represents coffee produced by Colombian Coffee Farmers---500,000 strong, who are devoted to continuing a coffee-growing tradition that many say produces the best coffee in the world. Amazon reviewers tend to rate Juan Valdez Café coffee with 4.5 to 5 stars (