Why craft fair coffee doesn't have to be amazing, it just has to be hot---and available

It’s fall and in fall, people like to get crafty. Craft fairs are a standard-bearer of community tradition, in communities across the world---and coffee is the lubricant that keeps people shopping, buzzing around and having a chance to interact with others. Just because something is expensive or ‘gourmet’ or deemed ‘high-end’ doesn’t mean it’s good---and even if it is good, sometimes it’s just not necessary. Sometimes all you want and need is a good cup of steeping hot brew and access to whatever it is you like to add to it (milk, sugar, etc.) Such was the attitude at the Anderson Park Craft Fair in Montclair, NJ last Sunday. The coffee was provided by CTX Jorges ICE Xpress, LLC, a national food vendor. It was served by George, who greeted everyone with a smile. People would breathlessly approach him and say, “Are you the one with the coffee?” He would nod, point them to the Styrofoam cups and let them get a nice cup of coffee for $2.00. Then they would meander over to th