It’s fall and in fall, people like to get crafty. Craft fairs are a standard-bearer of community tradition, in communities across the world---and coffee is the lubricant that keeps people shopping, buzzing around and having a chance to interact with others.
Just because something is expensive or ‘gourmet’ or deemed ‘high-end’ doesn’t mean it’s good---and even if it is good, sometimes it’s just not necessary. Sometimes all you want and need is a good cup of steeping hot brew and access to whatever it is you like to add to it (milk, sugar, etc.)
People would breathlessly approach him and say, “Are you the one with the coffee?” He would nod, point them to the Styrofoam cups and let them get a nice cup of coffee for $2.00. Then they would meander over to the funnel cakes, or the hot dogs, or the crafts themselves----lots of amazing art, ranging from wall art, to ceramics, to sculpture and more; beautiful fall-friendly bespoke clothing; all manner of jewelry; gummy bears and worms and more, more, more.
Studies have shown that coffee increases social interaction in a positive way. Coffee not only stimulates the brain to neutralize sleepiness, but it also stokes virtually every reward system in the brain, with a huge dollop of dopamine-stimulating affects.
Nothing’s better for business than happy people looking to brighten their lives with beautiful stuff made by people who have dedicated their lives to creating beauty. Those people need coffee too---and deserve a hot cup wherever they go.