The Starbucks debacle heralds a new era in corporate citizenship

Once upon a time, racial profiling at a coffee shop would not be considered unusual, even if it was considered unfortunate, evoking a few platitudes from the silent majority. But the idea that an act of discrimination involving black people, coffee culture, and a racially biased store manager, would provoke national outrage would have been unthinkable 20 years ago. But then the Internet happened and a new generation, specifically millenials, came of age, bringing with them their tech savvy and progressiveness. Last week, the video of Philadelphia policemen arresting two young, black men (for apparently sitting too long without a making purchase in a Starbucks on 30 th and Spruce) went viral quickly, igniting a wave of fury and becoming a hot topic on news networks and social media. Rashan Nelson, age 23, Indifference and silence---two strategies that normalize racism---help to preserve the illusion of innocence. But those days are over. It's true: Racism is ali