Never mind that coffee is good for you----it needs to taste good. In fact, that first morning cup should be mind-blowing.
Not so with the Ground Rainforest Blend from The Organic Coffee Company. It’s dank and bitter without any subtle traces of chicory or nuts or chocolate or even mystery.
Fortunately, it is utilitarian. Drink it and get the familiar morning jolt. But beyond that it’s all packaging and a nice story.
The package is based on a rainforest meets mountains motif: blue sky, royal purple on one side with little symbols of fecundity, tall trees with deep underbrush, and cool breeze mountains in the backdrop. There is a bright orange sticker on the front that boasts, “Fairly traded (responsibly grown) Rainforest Blend (A perfectly rounded blend yielding a medium bodied, complex flavor)”.
Though I am not a fan of this coffee, which is grown on farms in Central America, their ethics and sense of responsibility are laudable. In 1996, the Rogers family started the Source Aid Development Program that has built schools, started meal programs, improved housing, and established medical clinicas in struggling coffee communities around the world.
Perhaps then I need to rethink my dislike. Maybe if I steam the milk just so---or perhaps if I drink this coffee in January instead of June---or maybe I’ll simply try a different flavor.
There are after all many flavors to choose from----Breakfast Blend, Chocolate Almond, Fair Trade French Roast, Hurricane Expresso, and Guatamala Maya Lake Whole Bean. I’m sure to find something I like…