Montclair welcomes the crazy dancing goat to the fold
Three weeks ago, there was a pleasant buzz about the latest
coffee shop to open in town. Crazy Mocha, located at 491 Bloomfield Avenue on
the ground floor of a 93-year-old bank building, is a Pittsburgh-based chain
owned by Ken Zeff.
According to a brief convo with the super-friendly, attractive
young baristas, Zeff’s brother lives in Montclair. Having spent a fair amount
of time visiting his brother, Zeff decided that Montclair would be a good
location for another Crazy Mocha storefront.
Because of its philosophy of locating its stores so as not
to cannibalize the business of independent coffee shops (such as Java Love
downtown on Church St.), its location on Bloomfield Ave. several blocks north
of Trend Coffeehouse, is perfect.
Not only is there plenty of table seating, but there is a
lounge communal area near the front windows replete with comfortable large
leather shares, tables made for hanging out and other little seating nooks for
those who are seeking a more relaxed experience. The wifi is reliable.
So how do you turn an almost 100-year-old bank building into
a cozy café? It’s called adaptive reuse---a program that allows historic,
unused buildings to be repurposed for contemporary uses. Were it not for the
interior brick walls (original) and ornate fixtures, such as a large fireplace
near the entrance, as well as other interior design features that ground the
space, the high ceilings and large windows, might make a person feel that they
are in a vault (the building was previously called Vault491). There is even a
deposit slot in the door.
Fortunately, all of those architectural features have been
leveraged in the interest of creating a nice coffee shop, while retaining the
old Italian Renaissance charm of the original building.
The coffee itself is good—hot and well-priced. I had a latte
and it delivered---smooth, bold and sufficiently caffeinated. On the food side,
Crazy Mocha has the best selection of biscotti that I have ever seen. Sure, you
can get plain, chocolate and hazelnut at Crazy Mocha (and everyplace else), but
you can also get salted caramel biscotti, apricot-vanilla biscotti and mocha
biscotti---with many other biscotti options available.
Traditionally, the chances that a new eatery or restaurant
will make it in Montclair have not been encouraging. In fact, Mountie’s Eatery
(which I recently reviewed) has already closed, less than three months after
opening. I am sad to see it go. However, when it comes to cafés, the town’s appetite
for coffee houses and cafés is strong enough to keep all of these places afloat.
Welcome to town, Crazy Mocha.
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